Sara Davies, a successful British entrepreneur and television personality, has accumulated a net worth of approximately $35 million as of 2025. Born on April 23, 1984, in the United Kingdom, Davies is best known for her role as one of the investors on BBC’s Dragon’s Den. She is also the founder of the highly successful craft company, Crafter’s Companion, which has played a significant role in her rise to wealth and fame. From her humble beginnings to becoming a prominent figure in the UK business world, Sara Davies’ journey has been an inspiring one for many aspiring entrepreneurs. This article explores her career, investments, and personal life while shedding light on her business acumen.
How Did Sara Davies Start Her Career?
Sara Davies’ entrepreneurial journey began while she was still a student at the University of York, where she was studying business. It was during her time at university that Davies founded Crafter’s Companion in 2005 at the age of 21. The idea for the business was sparked by her own passion for crafting. Initially, she began by selling crafting products on eBay, a platform that allowed her to reach a global market. Her first product, the Ultimate Pro, a tool designed to make card crafting easier, was an instant success and set the foundation for her company’s growth.
Despite facing challenges, such as limited resources and competition from larger companies, Sara Davies continued to develop her product line and grow her customer base. Her commitment to quality and innovation in the crafting industry eventually led to Crafter’s Companion becoming one of the leading names in the sector, known for its extensive range of crafting tools, materials, and accessories.
How Did Sara Davies Gain Fame?
Sara Davies gained widespread fame when she joined the BBC series Dragon’s Den in 2019. Dragon’s Den is a reality TV show in which entrepreneurs pitch their business ideas to a panel of wealthy investors, known as “dragons.” Davies quickly became a fan favorite due to her approachable yet sharp business acumen. Her decision to invest in promising companies, along with her genuine passion for helping other entrepreneurs succeed, made her stand out among the panel.
Her presence on the show has only strengthened her reputation as a savvy investor and an inspiring figure in the business world. Davies’ involvement in Dragon’s Den not only boosted her public profile but also increased the visibility of Crafter’s Companion, which continued to thrive under her leadership.
What Are Sara Davies’ Key Business Ventures?
Sara Davies’ primary business venture, Crafter’s Companion, remains the cornerstone of her wealth and success. The company, which started as a small operation, has expanded globally, providing crafters with an array of products ranging from die-cutting machines to scrapbooking supplies. Crafter’s Companion is recognized as one of the largest and most successful companies in the crafting industry, thanks to Davies’ innovative approach and dedication to meeting the needs of her customers.
In addition to Crafter’s Companion, Sara Davies has made significant investments through Dragon’s Den. She has backed a number of startups and small businesses in various industries, from beauty to food and wellness. Her investments are marked by her strategic decision-making and a focus on companies with high growth potential. Davies looks for businesses that align with her values and passions, and her track record of successful investments speaks to her sharp eye for talent and opportunity.
How Did Sara Davies Build Her Net Worth?
Sara Davies’ net worth of $35 million has been primarily built through her entrepreneurial endeavors, particularly her work with Crafter’s Companion. The company’s massive success, both in the UK and internationally, has provided Davies with the financial security to invest in other business ventures. In addition to her role in Crafter’s Companion, her appearances on Dragon’s Den have contributed to her wealth. As a regular investor on the show, she has earned both a salary and a share of the profits from the companies in which she has invested.
Davies’ wealth has also been bolstered by her ability to create multiple revenue streams. Beyond product sales from Crafter’s Companion, she has capitalized on brand collaborations, endorsements, and public speaking engagements. Her success as an entrepreneur has also opened doors for her to author books and appear at industry events, all of which have helped increase her income and visibility.
What Are Sara Davies’ Investments and Interests Outside of Business?
Sara Davies’ business ventures extend beyond the crafting world. As an investor on Dragon’s Den, she has supported a wide range of companies across different industries. Some of her notable investments include businesses in the wellness and health sectors, as well as lifestyle brands. Her portfolio reflects her diverse interests and commitment to supporting entrepreneurs who are passionate about their industries.
Outside of business, Davies is also involved in various charitable causes. She has shown a particular interest in helping young people and women achieve success in business. Through her work on Dragon’s Den and her own foundation, she advocates for diversity and inclusion in entrepreneurship, encouraging others to pursue their business dreams, regardless of their background or gender.
How Has Sara Davies Managed Her Public Image?
Sara Davies has built a positive public image by being authentic and approachable. Unlike many entrepreneurs who take a more reserved approach to their public personas, Davies has openly shared her experiences, challenges, and successes, making her relatable to a broad audience. Her role on Dragon’s Den has allowed her to connect with both aspiring entrepreneurs and fans of the show, many of whom admire her down-to-earth nature and passion for business.
Her public image is also shaped by her success in both business and television. Sara Davies has become a role model for aspiring entrepreneurs, particularly women, who look up to her for her achievements and the way she has broken barriers in the business world. Her personal story of starting a business from scratch and growing it into a global company has inspired many, and she continues to use her platform to encourage others to pursue their entrepreneurial dreams.
What’s Next for Sara Davies?
As of 2025, Sara Davies is continuing to expand her business ventures and invest in new opportunities. Crafter’s Companion continues to innovate, with new products and services being introduced to meet the ever-growing needs of the crafting community. Her involvement in Dragon’s Den also remains a significant part of her career, as she continues to support and mentor budding entrepreneurs.
In the coming years, Sara Davies is expected to remain a leading figure in the world of business, particularly in the crafting and investment sectors. Her entrepreneurial spirit, commitment to helping others, and growing business empire suggest that her net worth will continue to rise, and her influence will only expand. As she continues to thrive, Davies will likely remain an inspiration to entrepreneurs worldwide, particularly those looking to make their mark in the competitive world of business.
